Behind the Spotlight: STORM Transforms Hospitality at the Great City Race 2025

Creating branded, welcoming spaces for Standard Chartered’s 20th anniversary charity run

The Great City Race 2025 marked its 20th year in style, as runners from Standard Chartered Bank took to the streets of central London to raise funds for Futuremakers, the bank’s global initiative supporting young people. After completing the 5K route, participants needed a space to relax and recharge-and that’s where STORM Events stepped in to deliver a hospitality experience that combined comfort, branding, and technical excellence.

Turning Vision into Reality

Our mission was to transform the Honourable Artillery Company into a polished, branded environment that reflected the client’s values while offering a welcoming retreat for tired runners. From lighting and AV to print and signage, every detail was meticulously planned and executed by our expert teams.

Lighting That Sets the Tone

Using some of our favourite kit-including Chauvet Outcast fixtures and the COLORado Batten Q15 lighting strip-we created an inviting atmosphere that aligned perfectly with Standard Chartered’s brand identity. Dynamic washes and precision lighting ensured the space felt vibrant yet relaxing.

Behind-the-Scenes Brilliance

Our work didn’t stop at lighting. We installed and managed projectors to showcase the event’s 20-year celebration film, built a large outdoor truss for banners and directional signage, and produced custom-printed graphics through STORM IMPRESS to guide guests seamlessly to the hospitality area. Every element was designed to enhance the experience while remaining invisible to the casual eye-because at STORM, we believe the best production work is often hidden in plain sight.

Clair May, STORM’s Director, summed it up:
“For the Great City Race’s 20th anniversary, we transformed the Honourable Artillery Company into a branded, welcoming space where runners could relax and recharge. From signage and lighting to AV and print, every detail was carefully considered to reflect the client’s brand and values. It’s this attention to detail that makes STORM the go-to for standout event environments.”

Celebrating 20 Years of Impact

It was an honour to support Standard Chartered Bank for this milestone event-and for last year’s race too. While most of our running happened behind the scenes, we’re proud to play a part in creating memorable experiences for participants and guests alike.

Planning a corporate hospitality or branded event?
Talk to STORM Events today and let’s make your next event unforgettable.