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Five Years of Hybrid Innovation: How STORM Events Redefined Live and Virtual Experiences
Hybrid and virtual events are now commonplace, but back in 2020, they were rare. We built pop-up studios in unconventional spaces, including a gymnasium for Phoenix Group, and introduced NDI PTZ cameras for dynamic, high-quality streaming. These innovations allowed us to maintain exceptional production standards while keeping teams safe.
STORM Adds Power to Its Lighting Arsenal with CHAUVET Colorado Panel Q40
This powerful, all-weather LED panel brings flexibility and punch to both indoor and outdoor environments. Featuring 40 RGBW LEDs and a wide 30° beam angle, the Q40 delivers vibrant washes, pixel-mapped effects, and exceptional clarity. Its IP65 rating makes it ideal for outdoor activations, while its compact form factor and silent operation ensure it’s equally suited to refined indoor settings.
Kicking Up a STORM at the Standard Chartered Cup
When Standard Chartered Bank hosted its annual five-a-side football event at Powerleague Battersea, 28 teams from global banks and companies came together for a day of friendly competition. The Canadian team from Royal Bank of Canada ultimately claimed victory—but behind the scenes, STORM Events played a vital role in making the pitch and grounds look spectacular.
STORM on Location: Capturing NatWest’s #GoForIt! Challenge Across the UK
This summer, NatWest Group launched the #GoForIt! challenge—a 12-day baton relay that spanned 16 locations across the UK, covering almost 1,300 miles by land and sea. More than 300 colleagues took part to raise money for local charities, supported by inspiring athletes from Team GB and ParalympicsGB.
Breaking Perceptions: Women Driving Change in Tech and Events
At STORM Events, we proudly represent two dynamic sectors—audio-visual (AV) and events production—industries with very different gender splits. We spoke with STORM Director Clair May about breaking stereotypes, thriving in tech, and why enthusiasm is contagious.
STORM Events champions accessibility at live experiences
When we think of accessibility, wheelchair ramps often come to mind. But true inclusion goes far beyond that. Live events combine audio and visual elements that can present challenges for attendees who are d/Deaf, hard of hearing, blind, or neurodiverse. At STORM, we believe every guest deserves an equal experience-and we’re committed to making that happen.
STORM Events brings digital displays to life at major events
Over the past two years, STORM’s Digital Displays have featured at high-profile events-from photography awards and leadership summits to financial education programs and sporting events. These screens have not only showcased stunning visuals but also served as interactive backdrops and wayfinding tools.